Corporate Website Redesign and SEO for Global Bouw

Comprehensive redesign and SEO promotion for the construction company Global Bouw

Transformation of an outdated website into a modern digital asset that ensures a stable flow of new clients from organic search and reduces the business’s dependence on referrals.

Client

Global Bouw — Construction Company

Services

Global Bouw is a professional player in the Dutch renovation market. Before the collaboration, the company’s main client flow came almost exclusively from referrals, while the online channel remained largely ineffective due to an outdated website and low visibility in search engines.

We implemented a full redesign and SEO strategy to transform the website into an effective tool for business growth. The main goal was to create a modern brand image, attract a new audience through organic search, and increase the conversion of visitors into targeted inquiries through a well-structured set of service pages and a strong portfolio presentation.

Project Goals

Digital Modernization: Creating a modern website that reflects the professionalism and authority of the brand in the region.

Organic Acquisition: Building a stable channel for attracting new clients through search results to reduce dependence on word-of-mouth referrals.

Conversion Architecture: Designing new portfolio and service sections to ensure maximum relevance to user search intent.

Authority Growth: Strengthening the company’s position in the niche through high-quality content and systematic link building.

Implementation Process

Redesign and Development on Wix

We carried out a full design update, focusing on user convenience and the visual presentation of completed projects. A new page hierarchy was created, including a detailed service area structure, which is critical for a local construction business.

SEO and Content Strategy

We implemented a full cycle of on-page optimization, from refining meta tags to creating expert content for service pages. The content was tailored to specific user intents, ensuring fast indexing and steady ranking growth.

Technical Optimization and Link Building

We optimized loading speed, implemented full mobile responsiveness, and added Schema markup to improve search result snippets. At the same time, a link-building strategy was launched through acquiring relevant external backlinks to increase the domain’s Trust Flow.

Conversion Optimization

We implemented clear navigation and strong Call-to-Action blocks that guide visitors from exploring the portfolio to submitting a request for a project estimate.

Autonomous channel for attracting new clients without advertising costs

Months from project start to a stable flow of organic inquiries

Website responsiveness and readiness for further SEO scaling

Specialized service and portfolio pages to increase conversions

Renewal of the brand’s professional image in the Dutch digital market

Gallery

For Global Bouw, we developed a digital business card where each service page is designed as a persuasive tool. Thanks to the Wix platform, the client gained the ability to update the portfolio independently, keeping the content up to date without involving developers. The gallery showcases the updated interface with a focus on large-scale images of completed projects. The combination of strong visual impact and technical optimization allowed the website to better match commercial search queries and significantly increase conversion rates.

Frequently Asked Questions and Answers

01 — What services does Web Stork provide?

We develop systematic digital solutions: from UX/UI architecture and branding to technical implementation on WordPress, Shopify, or Webflow. Our expertise also includes SEO optimization, contextual advertising (Google Ads), SMM, and long-term technical support for projects.

02 — How does the work on a project begin?

It starts with analyzing your goals and completing a brief. We define the purpose of the website, priority products, and target markets. Based on this data, we conduct niche research and design the site structure and prototype, which become the foundation for the design and development stages.

03 — How long does it take to create a website?

The timeline depends on the complexity of the architecture. Launching a landing page requires less time, while a multi-page website with a complex structure and SEO preparation requires more detailed content development and testing. A realistic timeline is provided after the initial discussion of your project.

04 — Can I order only design, SEO, or advertising separately?

Yes. We work with a modular system: you can involve our team for a specific stage only — for example, an SEO audit or UX/UI strategy development. At the same time, we maintain a unified marketing logic so that each tool contributes to the overall business system.

05 — Do you work with markets in Ukraine and Europe?

Yes. We create projects for businesses targeting both the domestic market and European countries. During development, we implement multilingual functionality and adapt technical and visual solutions to the needs of local audiences.

Ready to scale and reach the next level?

Leave a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution strategy that aligns with the scale and goals of your project.