Wholesale Online Catalog with eCommerce Functionality for the Hakalov Brand

Digital transformation of a wholesale brand and development of visual identity.

Creation of a functional eCommerce platform and a cohesive branding system for a women’s clothing manufacturer, enabling systematic scaling in the Ukrainian market.

Client

Hakalov — Women’s Clothing Brand

Services

  • Industry: Fashion / Wholesale Clothing Manufacturing
  • Region: Ukraine
  • Service: Branding, Logo Design, Web Development, SEO
  • Project timeline: 8–10 weeks

The women’s clothing brand Hakalov has been operating in the Ukrainian market for over 10 years, building strong partnerships within the wholesale sector. The client required a digital solution capable of reflecting the “soul of the business” while professionally structuring a large product assortment for partners across different regions of the country.

We supported the company at every stage of shaping a distinctive brand image — from initiating the creation of a unique logo to developing an aesthetic brand book that refined the overall brand concept. The key objective was to build a website where every product item features a detailed card with description, composition, and its own gallery, significantly simplifying the wholesale ordering process and strengthening trust in product quality.

Project Goals

Visual leadership: development of a unique logo and brand book that will serve as the company’s visual identity for the next decade.

Effective eCommerce: creation of a functional catalog with convenient filters for price and sizes tailored for wholesale buyers.

SEO optimization: development of an articles page and a news section to attract traffic through industry trends and new collections.

Customer engagement: implementation of animations, hover effects, and a dynamic gallery to create a memorable browsing experience.

Implementation Process

Branding and Visual Identity

We developed a logo that reflects the experience and professionalism of the brand and created a brand book that became the foundation of all communication. This allowed us to transform the company’s 10-year history into a modern visual language adapted to the demands of the fashion market.

Wholesale Sales Architecture

The website features a well-structured navigation system and seamless transitions. Special attention was given to details: the catalog includes a large number of images, a convenient price and size scale, and each product card contains an add-to-cart button for quick order creation.

SEO and Content Strategy

A dedicated news and articles page was implemented where users can explore the latest industry trends. A large number of photos make the content dynamic, while technical optimization enables the website to achieve strong positions in search results and attract new partners.

Functionality and Communication

A dynamic gallery and a floating contact button were integrated for instant consultations. The use of animations and an intuitive cart not only simplified the workflow for the Hakalov team but also made every interaction with the website professional and effective.

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years of brand experience transformed into a new visual strategy
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main channel for product presentation and wholesale sales across Ukraine
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responsiveness and technical readiness for systematic SEO promotion
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access to the up-to-date catalog with current prices and stock availability
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integrated ecosystem combining branding, eCommerce, and content

“I would like to share my feedback about the IT team we had the pleasure to work with when ordering our website. Our company has been in wholesale clothing for several years. First of all, I can say that this team made our dream of international clothing sales come true. With their help, we now have a multilingual website, which allowed us to find clients abroad! Working with them was a true pleasure — they built everything literally from scratch, filling it with information, logos, and advertising, and even shared their professional advice. Their attention to detail, perfectly selected colors, and top-level quality impressed us. They ensured that our website literally “spoke the language” of our clients, which attracted buyers in Switzerland. Their technical expertise in running an online business truly strengthened ours. We highly recommend WebStork’s services to anyone dreaming of selling worldwide.”

Tetyana Litvin

Owner, Gakalov

Frequently Asked Questions and Answers

01 — What services does Web Stork provide?
We develop systematic digital solutions: from UX/UI architecture and branding to technical implementation on WordPress, Shopify, or Webflow. Our expertise also includes SEO optimization, contextual advertising (Google Ads), SMM, and long-term technical support for projects.
02 — How does the work on a project begin?
It starts with analyzing your goals and completing a brief. We define the purpose of the website, priority products, and target markets. Based on this data, we conduct niche research and design the site structure and prototype, which become the foundation for the design and development stages.
03 — How long does it take to create a website?
The timeline depends on the complexity of the architecture. Launching a landing page requires less time, while a multi-page website with a complex structure and SEO preparation requires more detailed content development and testing. A realistic timeline is provided after the initial discussion of your project.
04 — Can I order only design, SEO, or advertising separately?
Yes. We work with a modular system: you can involve our team for a specific stage only — for example, an SEO audit or UX/UI strategy development. At the same time, we maintain a unified marketing logic so that each tool contributes to the overall business system.
05 — Do you work with markets in Ukraine and Europe?
Yes. We create projects for businesses targeting both the domestic market and European countries. During development, we implement multilingual functionality and adapt technical and visual solutions to the needs of local audiences.

Ready to scale and reach the next level?

Leave a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution strategy that aligns with the scale and goals of your project.