Development of a stylish visual code for the media channel, inspired by the iconic brand, combining elegant lines with adaptability for modern digital platforms.
Client
Dove (SMM Specialization)
Services
We received a creative brief from our SMM specialist to develop a visual identity for one of the media directions, inspired by the aesthetics of the Dove brand.
Our designers immediately got to work, transforming the idea into a full visual kit. The main challenge was to maintain the recognizable softness and purity of the original while adapting it for modern content-making and merchandising needs. The result is a minimalist and “airy” identity that works perfectly both in digital spaces and on physical media.
Creative Adaptation: Develop a visual identity inspired by Dove for an internal media direction.
Speed of Execution: Deliver the brief as quickly as possible without compromising quality or aesthetics.
Style Versatility: Create an identity that looks equally effective on smartphone screens and textile products.
Aesthetic Leadership: Build a “clean design” image that draws attention and inspires trust.
Concept Development
Our designers based the identity on a bird-leaf symbol combined with an elegant serif font. The white symbol on a deep blue background conveys a sense of calm and high quality, reflecting Dove’s philosophy.
Visualization & Mockups
We tested the identity across various media: from building signage to branded packaging and apparel. This ensured the logo maintained readability and aesthetic appeal even on small tags, like those on T-shirts.
Pattern & Textile Design
A dedicated stage involved creating a branded pattern for homewear. The combination of a white background with the blue bird-leaf transforms ordinary items into part of a premium brand ecosystem.
During the project, we crafted a modern brand image: a white leaf-bird on a blue background became the primary visual anchor. The design conveys lightness and premium quality through minimalism and precise accents.
The gallery showcases how the identity works across formats — from a sleek logo to packaging and pajama patterns. All touchpoints, from signage to collar tags, maintain a cohesive and well-thought-out visual code.
Leave a request for a strategic consultation. We will analyze your technical requirements and develop a digital solution strategy that aligns with the scale and goals of your project.
