Beyond keywords: advanced SEO tactics your competitors aren’t using

Structure, expertise, convenience—these are the aspects that currently distinguish beat competitors SEO. Previously, it was sufficient to form a semantic core and create more or less high-quality texts for the website, and then set the necessary settings in Google Ads, but now this is not enough. Competition is too high, technologies are improving very quickly, and the new generation of users is becoming extremely demanding in terms of the quality and form of content presentation. In such conditions, you need to be ready for change, in particular for the use of advanced SEO techniques. We will tell you which ones are effective and reveal their pros and cons.

Unobvious but truly effective promotion methods

If you want to get ahead of your competitors, you need to understand the specifics of search engine algorithms, AI integration, and user intentions, and pay attention to tactics that improve SEO effectiveness. These include:

1. Integrating Knowledge Graph into the portal using Schema markup with the addition of external links to authoritative platforms and internal pages of the site. This will help strengthen EEAT and contribute to the addition of knowledge panels. In addition, you can reduce the dependence of the resource display on the number of keywords contained in the articles.
2. Use low-competition queries that have significant potential. Here you need to work with long-tail queries, pay attention to seasonality and the needs of customers who do not yet cooperate with large networks. To use this tactic, you need to be proficient in Google Trends and Search Console, Exploding Topics, as well as Answer The Public and AlsoAsked. Getting to the top will take a minimum of time, and the CTR is guaranteed to be high. However, be prepared for a gradual increase in traffic.
3. SEO optimization for YouTube Shorts, including adding these videos to general content. Here, it is extremely important to take care of the correct titles, tags, and descriptions in order to achieve a significant increase in engagement metrics and increase the likelihood of getting into SERP. Another plus is the ability to use this tactic even when choosing a narrow market niche.
4. Adjusting the “404” page. Users should be able to immediately search for the information they need on the site. It is also worth adding links to the most popular articles and creating a block for quick communication with a consultant.
5. Engage experts and publish short interviews with them to help build trust with your audience and encourage them to follow the links provided by the specialist. There is no need to add a long review — a few sentences are enough to create an image of you as a reliable partner.
6. Create a glossary with separate internal links for each important term. If necessary, users will be able to learn more about what they need at any time, and it does not require much effort to implement.

You can also use Data-Driven Pages, perform local SEO with queries for a specific city or area, add FAQs for snippets, and perform fragmentary A/B testing.
In essence, in 2025, the transformation of SEO continues, taking into account the new possibilities of artificial intelligence and the general trend towards human-centeredness. Using standard tactics is not enough to reach the top and get a steady stream of customers — advanced models are needed for this. WEBSTORK specialists will help you develop an effective SEO strategy for today’s realities. We keep our finger on the pulse and integrate the latest promotion methods into our projects, taking into account the specifics of the business concept and customer requests. Contact us to stay ahead of the curve and be the first in your chosen niche!