- Content
Did you know that over 90% of users search for products or services online? But interestingly enough, most of them never go further than the first page of Google. So if your shop is ‘hiding’ somewhere on the second or fifth page of search results, does it stand a chance of being found? Probably not.
That’s why professional help in launching and promoting a website is a basic necessity for modern businesses.
The key stages of launching an online business
Launching a business on the Internet is not an easy thing to do, but if you lay everything out, it looks much easier. The key is to know what to do and in what sequence. Here are three key points without which your online business simply won’t take off.
Building a website
Your website is the face of your business, the virtual shop window. The design should be stylish, modern, but most importantly, user-friendly. No ‘complicated mazes’. A person should find what he needs in a few seconds. And don’t forget about mobile devices! More than half of your audience will come from their phones, so adaptability is a masthead. Usability? It’s simple: everything must work quickly, logically and without errors.
Legal issues
In order for your business to work legally and not cause problems in the future, it’s worth taking care of the legal details from the very beginning. First of all, register the business in accordance with the laws of your country. Choose a suitable form of organisation (e.g. FLP, LLC) and prepare all the necessary documents. Next, you should set up payment systems to accept online payments. Choose reliable providers that guarantee the security of your transactions. Don’t forget to consider tax aspects: calculation, reporting and tax payment should be clearly organised.
First content
This is where many people stumble. The site is ready, but what to put on it — the question. Content should ‘catch’, be understandable and useful. Information about products or services — without water, clearly and essentially. High-quality photos are a must. People love with their eyes, so forget about images ‘somehow’. Add some text, such as a blog or FAQ section, to answer popular questions. This works for both customers and search engines.
Tools that SEOs use
SEO specialists use a set of tools to make a website visible to search engines and user-friendly.
Technical optimisation comes first. Loading speed, adaptability for mobile devices, fixing errors in the code and logical structure of the site are basic requirements. Next comes keyword work — analysing the audience’s search queries and integrating these words into the site content to ensure relevance.
Content is the magnet that keeps customers on the site. Texts should not only be useful, but also written in a way that matches search queries. Additionally, quality photos, video reviews or guides attract attention.
Promotion is not only a technical matter. Regular content updates, customer interaction, publishing testimonials and attention to detail make your website ‘alive’ and attractive.
Conclusion
Don’t put off creating your online business for later. Take the first step today, and your idea will start producing real results.
The WebStork team knows how important it is to get off to the right start and is ready to accompany you at every stage. From creating a website to launching an effective promotion strategy, we offer a comprehensive approach that includes development, optimisation, SEO solutions, and advertising setup. With us, you can not only launch your business, but also make it recognisable and successful.
Take the first step today, and your idea will start producing real results.