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Our Insights

We are always learning and sharing what we learn about design, development and online marketing

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Why is it important to maintain and update your website?

 

1. Retention of users

Constantly updating the content and functionality of your website helps to keep users engaged. Updated pages with up-to-date information increase the interest and trust of visitors, which helps them return to the site.

 

2. Increase in search engine rankings

Search engines like Google take into account the freshness and relevance of content when ranking websites. Regular updates help to improve SEO performance, which ultimately leads to increased visibility of the site in search results.

 

3. Improving security

Updating website software and plugins is necessary to protect against vulnerabilities and hacker attacks. A secure website protects your users’ data and maintains trust in your brand.

 

4. Compliance with new technologies

Technologies and trends in web development are constantly changing. By updating your website, you can implement new features and improvements that will make your resource more modern and user-friendly.

 

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The main steps to maintain and update your website:

 

1. Regular audit of the site

Periodic audits help to identify problems and areas for improvement. Check the technical condition of the site, its performance, structure, content, and security. The audit will help you determine which elements need to be updated or replaced.

 

2. Update the content

Creating and updating content should be an ongoing process. Publish new articles, update old posts, add relevant news and information about products or services. Interesting and relevant content attracts new users and retains existing ones.

 

3. Optimize for mobile devices

With the growing number of mobile users, it’s important that your website is optimized for mobile viewing. Check the responsiveness of the design and make sure that the site displays correctly on different devices and screens.

 

4. Improve the user experience (UX)

Constantly analyze how users interact with your website. Optimize navigation, speed up page loading, improve visual design, and ensure ease of use. Improving UX helps to increase time on site and reduce bounce rates.

 

5. Maintenance.

Regularly update CMS, plugins, and other software components of your website. This is important to maintain the security and functionality of the resource. Also, do not forget to back up your data in case of unforeseen situations.

 

6. Analysis and monitoring

Use analytical tools such as Google Analytics to track user behavior and website performance. Monitoring key metrics (traffic, conversions, time on site, etc.) will help you identify weaknesses and take steps to correct them.

 

Maintaining and updating your website is an integral part of a successful online business. Regular audits, content updates, UX improvements, maintenance, and analytics will help your website stay efficient and competitive.

 

At Web Stork, we understand how important it is to have an up-to-date and functional website. Our experts are ready to help you maintain and update your resource so that it always stays on top of its game. Contact us and we will develop a customized strategy for you that will maximize the effectiveness of your website.

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            SMM, from 750€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 13 posts
            – 12 stories

            SMM, from 600€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 9 posts
            – 18 stories

            SMM, from 400€

            – Creation of a visual
            – Writing a content plan -Writing a strategy
            – 5 posts
            – 14 stories
            Per month

            SEO, from 600€

            – Includes everything from the previous packages +.

            – Full website management with a focus on results.
            – Constant analysis and correction of the promotion strategy.
            – Suggestions for improvement.
            – Purchase of quality links to increase authority.
            – Reporting: regular reports on results and work performed.

            SEO, from 500€

            – Includes everything from the previous package +.
            – News content: Regular updates to the news section.
            – Article writing: Creating content that improves SEO.
            – SEO promotion**:
            – Analysis of the site and competitors.
            – Compilation of the semantic core.
            – Keyword research and position monitoring.

            SEO, from 400€


            – SEO support: Monitoring and adjusting the main parameters of the website.
            – Support: Regular consultations and recommendations: Ensuring the stable operation of the website.
            – Testing: Checking the functionality and loading speed.
            – Error correction: Troubleshooting technical issues.
            – Content filling: Adding basic texts for optimisation.

            Rebranding, from 750€

            – Analyse van het huidige merk
            Beoordeling van sterke en zwakke punten, concurrentieomgeving.

            – Merkstrategie
            Definiëren van nieuwe doelen, missie en waarden.

            – Bijwerken logo
            Ontwikkeling van een nieuw of bijgewerkt logo in lijn met de nieuwe strategie.

            – Kleurenpalet en typografie
            Selecteren van nieuwe kleuren en lettertypes om een frisse look te creëren.

            – Grafische elementen
            Ontwikkeling van nieuwe visuele componenten (pictogrammen, patronen).

            – Het merkboek bijwerken
            Het creëren of bijwerken van merkdocumentatie.

            – Communicatiestrategie
            Ontwikkeling van nieuwe benaderingen voor marketing en communicatie.

            1 Implementatie

            Brand book, from 375€

            A brand book is a comprehensive document that contains all the elements of your brand and ensures its consistency in communications.

             

            – Brand analysis
            In-depth research of your business, target audience and competitors.

            – Defining your mission and values
            Formulation of the basic principles of your brand.

            – Logo and usage options
            Documentation on how to use the logo, colours and fonts.

            – Colour palette
            Primary and secondary colours with codes for print and web.

            – Typography
            Recommended fonts for use in communications.

            – Graphic elements
            Icons, patterns and other visual elements.

            – Tone of communication
            Recommendations on the style and tone of writing texts.

            – Examples of application
            Visualisations of how brand elements look on different media (business cards, packaging, advertising, etc.).

            – Update and support
            Possibility of further updating the brand book as needed.

            Logo, from 350€

            – Brand analysis
            Research of your business and target audience.

            – Briefing
            Gathering information about your wishes and ideas.

            – Logo concepts
            Creation of 3-5 initial sketches for selection.

            – Choosing a style
            Selection of colours, fonts and graphic elements.

            – Finalisation of the logo
            Approval of the selected version and making corrections.

            – Delivery of files
            Provision of the logo in various formats (vector, raster) for print and web.

            – Guidelines for use
            Recommendations on how to use the logo in different media.

             

            Commercial, from 3750€

            Commercial website with a large volume, from €10,000
            Development of large-scale web resources for businesses that require a complex structure and a large amount of content. Ideal for online stores, corporate websites and services with advanced functionality.

             

            – In-depth market and competitor analysis
            – Briefing and website development strategy
            – Development of a technical task taking into account complex functionality
            – Prototyping of more than 20 pages
            – Individual design with your brand in mind
            – Development of a complex structure and integration with CRM/ERP
            – Filling with a large amount of content (products, articles, news)
            – Functionality testing and SEO optimisation
            – Support and launch of the site

             

            Features:
            – High performance for large amounts of data.
            – Support for online stores, complex services and integrations.
            – Advanced functionality for business.

            Multi-page, from 2250€

            Multi-page website, from 3500€
            – Market and competitor analysis
            – Briefing
            – Writing a technical task
            – Prototype up to 15 pages
            – Website design and development
            – Filling with content
            – Testing and delivery of the site

             

            What is the difference from a landing page?
            – Number of pages: several pages for different sections.
            – Purpose: for companies with a wide range of products or complex services.
            – Content volume: more space for detailed information, blog, news, etc.

            Landing page, from 1125€

            – Study of the target audience, competitors
            – sending a brief
            – writing the technical specifications
            – approval with the client
            – selection of colours and fonts
            – creation of a landing page prototype up to 10 blocks + blog
            – creation of website design according to the prototype
            – site development
            – filling with content
            – testing and fixing bugs
            – delivery of the site to the client