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How Web-Stork Creates a Website for a Restaurant: From Idea to Launch

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The WebStork team approaches the creation of restaurant websites with an understanding of the specifics of this business. We know that a modern website should be not only beautiful, but also functional, intuitive, and user-friendly. In this article, we will show you in detail how the process of creating a website for a restaurant goes — from the idea to its full launch.

Recipe for success: analyzing the idea

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The development of a platform begins with a deep immersion in the business. We study the concept of the establishment, analyze the target audience (TA), and identify unique features.

For example, do you position yourself as a place for romantic dates or do you focus on a young audience that loves Instagram? The answers to these questions are the basis for creating the design, structure, and content of the website.

We take into account:

  • the style of the establishment (family restaurant, lounge, bistro, or gastro bar)
  • menu features;
  • how you can stand out from the competition.

Preparation of ingredients: design and structure

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Design is the first thing a website visitor sees. Therefore, web design should be bright, functional, and reflect the atmosphere of your restaurant. We create a website prototype where every element — from colors to fonts — harmoniously complements your brand.

The main elements of a restaurant website:

  1. Menu page — interactive, with photos of dishes, descriptions of ingredients and prices.
  2. Online reservation — an easy-to-use form for booking tables.
  3. Gallery — high-quality photos of the restaurant, dishes, and team.
  4. Reviews — a place where customers can share their impressions.

And yes, forget about the PDF menu that takes a few minutes to load — a modern website will do everything for you.

The craft of cooking: development

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When the design is approved, the development stage begins, where our coders work like a well-coordinated team of chefs: every element of the site is created with jewelry precision. Attention is paid to all aspects — from responsive design, which ensures the same usability on smartphones, tablets, and computers, to optimizing the loading speed. Thanks to this, your website will open instantly, regardless of the user’s device.

We pay special attention to security, installing SSL certificates so that customers feel protected while using your site. The result is a platform that remains user-friendly even on older devices, while its functionality can be easily adapted to the needs of your restaurant.

Serving: content

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No website will be successful without high-quality content. Texts, photos, and videos create the first impression of your restaurant. We work with professional photographers and copywriters to make the content as attractive as possible.

SEO is a separate ingredient in our recipe. We use keywords, competitor analysis, and local queries to get your restaurant to the top of the search results.

Tasting: testing and launch

Before launching, we test the website on all possible devices, checking every button, form, and page. Only when we are convinced that everything works perfectly, the site goes on a “big journey”.

As a bonus: technical support

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The work doesn’t end there. We provide support for your website after the launch: updates, analytics, and consultations.

What the client gets:

  • constant monitoring of website performance;
  • recommendations for improving the functionality;
  • a guarantee of uninterrupted operation.

Ready to launch? Let’s create a website together that will make customers fall in love with your restaurant.

Let's create a website together that will make customers fall in love with your restaurant.

Start a project
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            SMM, from 750€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 13 posts
            – 12 stories

            SMM, from 600€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 9 posts
            – 18 stories

            SMM, from 400€

            – Creation of a visual
            – Writing a content plan -Writing a strategy
            – 5 posts
            – 14 stories
            Per month

            SEO, from 600€

            – Includes everything from the previous packages +.

            – Full website management with a focus on results.
            – Constant analysis and correction of the promotion strategy.
            – Suggestions for improvement.
            – Purchase of quality links to increase authority.
            – Reporting: regular reports on results and work performed.

            SEO, from 500€

            – Includes everything from the previous package +.
            – News content: Regular updates to the news section.
            – Article writing: Creating content that improves SEO.
            – SEO promotion**:
            – Analysis of the site and competitors.
            – Compilation of the semantic core.
            – Keyword research and position monitoring.

            SEO, from 400€


            – SEO support: Monitoring and adjusting the main parameters of the website.
            – Support: Regular consultations and recommendations: Ensuring the stable operation of the website.
            – Testing: Checking the functionality and loading speed.
            – Error correction: Troubleshooting technical issues.
            – Content filling: Adding basic texts for optimisation.

            Rebranding, from 750€

            – Analyse van het huidige merk
            Beoordeling van sterke en zwakke punten, concurrentieomgeving.

            – Merkstrategie
            Definiëren van nieuwe doelen, missie en waarden.

            – Bijwerken logo
            Ontwikkeling van een nieuw of bijgewerkt logo in lijn met de nieuwe strategie.

            – Kleurenpalet en typografie
            Selecteren van nieuwe kleuren en lettertypes om een frisse look te creëren.

            – Grafische elementen
            Ontwikkeling van nieuwe visuele componenten (pictogrammen, patronen).

            – Het merkboek bijwerken
            Het creëren of bijwerken van merkdocumentatie.

            – Communicatiestrategie
            Ontwikkeling van nieuwe benaderingen voor marketing en communicatie.

            1 Implementatie

            Brand book, from 375€

            A brand book is a comprehensive document that contains all the elements of your brand and ensures its consistency in communications.

             

            – Brand analysis
            In-depth research of your business, target audience and competitors.

            – Defining your mission and values
            Formulation of the basic principles of your brand.

            – Logo and usage options
            Documentation on how to use the logo, colours and fonts.

            – Colour palette
            Primary and secondary colours with codes for print and web.

            – Typography
            Recommended fonts for use in communications.

            – Graphic elements
            Icons, patterns and other visual elements.

            – Tone of communication
            Recommendations on the style and tone of writing texts.

            – Examples of application
            Visualisations of how brand elements look on different media (business cards, packaging, advertising, etc.).

            – Update and support
            Possibility of further updating the brand book as needed.

            Logo, from 350€

            – Brand analysis
            Research of your business and target audience.

            – Briefing
            Gathering information about your wishes and ideas.

            – Logo concepts
            Creation of 3-5 initial sketches for selection.

            – Choosing a style
            Selection of colours, fonts and graphic elements.

            – Finalisation of the logo
            Approval of the selected version and making corrections.

            – Delivery of files
            Provision of the logo in various formats (vector, raster) for print and web.

            – Guidelines for use
            Recommendations on how to use the logo in different media.

             

            Commercial, from 3750€

            Commercial website with a large volume, from €10,000
            Development of large-scale web resources for businesses that require a complex structure and a large amount of content. Ideal for online stores, corporate websites and services with advanced functionality.

             

            – In-depth market and competitor analysis
            – Briefing and website development strategy
            – Development of a technical task taking into account complex functionality
            – Prototyping of more than 20 pages
            – Individual design with your brand in mind
            – Development of a complex structure and integration with CRM/ERP
            – Filling with a large amount of content (products, articles, news)
            – Functionality testing and SEO optimisation
            – Support and launch of the site

             

            Features:
            – High performance for large amounts of data.
            – Support for online stores, complex services and integrations.
            – Advanced functionality for business.

            Multi-page, from 2250€

            Multi-page website, from 3500€
            – Market and competitor analysis
            – Briefing
            – Writing a technical task
            – Prototype up to 15 pages
            – Website design and development
            – Filling with content
            – Testing and delivery of the site

             

            What is the difference from a landing page?
            – Number of pages: several pages for different sections.
            – Purpose: for companies with a wide range of products or complex services.
            – Content volume: more space for detailed information, blog, news, etc.

            Landing page, from 1125€

            – Study of the target audience, competitors
            – sending a brief
            – writing the technical specifications
            – approval with the client
            – selection of colours and fonts
            – creation of a landing page prototype up to 10 blocks + blog
            – creation of website design according to the prototype
            – site development
            – filling with content
            – testing and fixing bugs
            – delivery of the site to the client