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Google doesn’t sit still, and SEO specialists have to constantly adapt to new algorithms. Previously, it was enough to “stuff” the text with keywords, but now everything is much more complicated. What does the most popular search engine have in store for us in 2025?

Spoiler alert: artificial intelligence is a must. Algorithms are becoming smarter, taking into account user behavior more deeply than ever, and focusing even more on quality content. In this article, we will analyze what changes await SEO, how AI affects search, and what you can do to keep your website from being on the back burner of the Internet.

The main changes in search algorithms

More emphasis on useful content

Google continues to tighten the screws on websites that are filled with keywords but are not useful. From now on, the algorithms will recognize even better:

• Whether the content really meets the query.
• Whether it has in-depth expert analysis (E-E-A-T: experience, expertise, credibility, reliability).
• Whether users interact with the content (behavioral factors).

For example, if you have a website about apartment renovation and there are only “SEO articles” without real photos and cases — hello, downgrade.

The importance of video and multimedia

Google is increasingly favoring video content. This means that articles supported by video, interactive elements, and infographics will get better search rankings. Cisco predicts that in 2025, 82% of Internet traffic will be video-based.

Zero Click Search

Already, more than 50% of Google queries are completed without going to the site, as the answer is given directly in the results (snippets, Google AI Overview, etc.). In 2025, this trend will increase even more. What does it mean? Your website needs to adapt to snippets, structured data, and FAQ blocks to stay in the game.

The impact of artificial intelligence on rankings

Artificial intelligence is no longer just a search engine tool — in 2025, it actually controls how search results are formed. Algorithms have become so deep and autonomous that they are able to evaluate the content of a page at the level of logic, structure, and even the reliability of information.

The main difference between modern AI and classic Google algorithms is that it now analyzes the meaning and quality of materials, not just keyword matches. This leads to several fundamental changes in ranking:

1. Google’s algorithms take into account search history, user behavior, geolocation, device, query language, and even previous visits to the site.
2. Previously, backlinks and behavioral factors were used to evaluate a website, but now AI analyzes whether the material contains new expert information or is just a rehash of existing data.
3. Google has already learned to recognize automatically generated articles without added value. If the text does not contain human analysis, real cases, or author’s expertise, it will not get high positions in the search results.
4. Previously, Google updated its algorithms periodically, and changes in rankings occurred in waves. Now, algorithms can change the positions of pages every hour, depending on their relevance, the dynamics of user interaction, and the emergence of new data on the web.
5. AI doesn’t just match words from the query with words on the page, but understands the context and logic. For example, while the query “best laptops for work” used to result in pages with a lot of keywords, Google now takes into account expert opinions, the length of time a model has been on the market, feedback from real customers, and even how quickly the device’s components wear out.

How to prepare your website for updates

In order not to lose positions in the search, do the following:

1. Update the content. Review old articles, add new facts, and structure the text for AI.
2. Optimize for AI Overview. Format the content so that it is included in the advanced snippets.
3. We add videos. At least short ones, but it will give the site a competitive advantage.
4. We work on expertise. We invite experts, add real cases, and avoid “dry SEO text”.
5. We expand the semantics for voice queries. We optimize the text for natural questions.

The main rule of SEO-2025 is that content should be created for people, not for search robots. This is the only way to maintain a high position in the search results.

If you need to adapt your website to Google’s new algorithms, create expert content that will be useful not only to users but also meet the requirements of AI, don’t hesitate to contact Web Stork. We will help you stay in the top using up-to-date SEO strategies that work in 2025.

Choosing a CMS (content management system) is one of the most important stages of website development. This decision determines not only the convenience of working with the resource, but also the speed of its development, support costs, and scalability.

Different CMSs have their own peculiarities. Some are better suited for small websites and blogs, while others are focused on large corporate projects. It is important to understand which platform meets your needs today and whether it can support business development in the future. In this article, we’ll take a look at three popular CMSs — WordPress, Joomla, and Bitrix.

WordPress is the most popular CMS for various projects

Today, WordPress is the undisputed leader among all CMSs. It is used by more than 43% of all websites on the Internet. The reason for its popularity is simple: this platform allows you to create websites quickly, without significant technical knowledge, with a large selection of ready-made solutions. WordPress is suitable for blogs, corporate websites, online stores, portals, and even marketplaces.

Advantages of WordPress:

1. An intuitive interface that even those who have never worked with a CMS can understand.
2. WordPress allows you to create a website of any complexity thanks to more than 60,000 plugins.
3. A huge number of free and paid themes.
4. Websites built on WordPress are well indexed by search engines, and plugins like Yoast SEO help to set up SEO without deep technical knowledge.

Despite all the advantages, this CMS has its limitations. For example, if a project involves complex integrations, heavy load, or requires a unique architecture, the standard features of WordPress may not be enough.

Joomla — a compromise between functionality and complexity

Joomla occupies an intermediate position between simple and flexible WordPress and powerful but complex Bitrix. It allows you to create both simple websites and complex web projects with advanced logic but requires more technical knowledge to configure and manage.

The main difference between Joomla and WordPress is the approach to managing content and website structure. The former CMS is better suited for corporate websites, portals, catalogues, and even social networks.

Joomla has built-in features for managing complex structures, categories, and users. This makes it a good choice for companies that need to create a multi-level website with different access rights and complex information blocks.

Overall, Joomla is a pretty good choice for a business website or online store. However, if your project requires flexibility but without the complexity of Bitrix, Joomla may be the best option.

Bitrix — a solution for business and large-scale projects

The Bitrix content management system is focused on corporate websites, marketplaces, and large-scale business projects. They require complex user management logic and interaction with other services. The advantage of Bitrix is that it combines CMS + CRM + analytics in a single ecosystem.

Built-in features of Bitrix:

1. A full-fledged CRM allows you to work with orders, leads, keep a history of communications, and integrate with telephony.
2. Bitrix has built-in tools for analysing traffic, sales, and the effectiveness of marketing campaigns.
3. The platform supports connection to 1C, marketplaces, payment systems, and delivery services.
4. Bitrix is well optimised for high loads.
5. The platform has built-in protection against DDoS attacks, backups, and access control at the level of users and administrators.

However, unlike WordPress and Joomla, Bitrix is not free. The minimum version costs from $150, and advanced packages can reach several thousand dollars. To implement complex projects on Bitrix, specialists are needed.

Which platform to choose?

Choosing the right CMS is only the beginning. It’s important to customise the platform for specific business tasks, optimise its performance, and ensure stable support.

Web Stork helps at all stages:

1. We analyse business tasks and select the optimal platform.
2. We develop a website with the necessary functions and integrations.
3. We provide technical support and updates.
4. We optimise the speed, security, and UX of the website.

If you are not sure which CMS is right for you, contact Web Stork — we will find the best solution and implement a website that will work for your business.

Creating an online store is a complex process that includes developing, customizing, launching, and maintaining a platform. Developers often choose OpenCart as a budget option for launching online sales, but how much does it correspond to reality?

It is important to understand that the final cost of creating a store depends not only on the platform itself, but also on additional costs. Some projects require minimal investments, while others require significant investments. Let’s take a look at the main costs of developing an online store on OpenCart and what you should pay attention to when calculating the budget.

OpenCart — a flexible solution for creating online stores

OpenCart is a free content management system (CMS) that is used to create online stores of various levels of complexity. Developed by OpenCart Limited in Hong Kong, this platform runs on PHP, uses a MySQLi or PostgreSQL database, and supports HTML components.

Today, OpenCart is used by more than 400,000 online stores worldwide, and more than 13,000 extensions and themes are available on the official marketplace.

The platform supports multilingualism, different currencies, and integration with more than 30 payment systems. The main advantages of OpenCart:

1. Free basic version.
2. Built-in analytics.
3. Thousands of modules and themes for customization.
4. Clear administrative panel.
5. Suitable for both small shops and large e-commerce projects.

Budgeting: the main costs of an OpenCart store

Despite the fact that the system itself is free, there are a number of costs that can affect the final budget during the launch process. The first thing you need is a domain and hosting. A domain costs from $10 to $50 per year, depending on its popularity and zone (.com, .net, .store, etc.). Hosting is chosen according to the needs of the store:

• The budget option is shared hosting: $3-10/month. Suitable for a small store with minimal traffic.
• The best option is VPS (virtual server): $15-50 per month. Higher level of security, speed, and the possibility of flexible configuration.
• The most expensive option is a dedicated server or cloud solutions (AWS, Google Cloud, DigitalOcean): from $100 per month. It is used for large-scale projects.

Another important aspect is website design. Using a free template can save your budget, but most stores choose premium themes that cost from $30 to $150. If you need to create a completely unique design or significantly modify an existing template, the cost can increase to $1000 or more.

The basic features of OpenCart are often insufficient, so the installation of additional modules is another mandatory cost item. For example, SEO optimization can cost from $20 to $100, integration with CRM — from $50 to $200, connection of payment systems — up to $50, and delivery settings — from $20 to $80.

In general, the minimum cost of creating an online store on OpenCart can be $100-300. However, if you need a unique design, additional functionality, and deep optimization, the final cost can reach $1000-3000 or more.

Launching an online store in OpenCart with Web Stork: minimum costs, maximum efficiency

On the one hand, you can install OpenCart yourself, but if you need a stable and professional result, you will have to hire a programmer. For complex settings, integration of third-party services, and correction of possible errors, it is also better to contact a specialist.

Web Stork selects the best solutions according to the needs of the business to avoid unnecessary costs and at the same time ensure the stable operation of the store. Thanks to our experience in e-commerce, we optimize the client’s budget without losing quality. Instead of expensive modules, we offer effective alternatives, and we adapt the template design to make it look professional. We also provide technical support.

Web Stork helps not only to launch your business online, but also to make it efficient, convenient, and ready for scaling.

Every business wants a quick result. And this is logical. If you spend money on a website, advertising, or social media, you want to see the effect as soon as possible. But it is also important to understand that the Internet is not a magic pill. It works according to its own laws.

Many people think that it’s enough to create a website or run ads, and customers will come running with their money. In reality, online promotion is a system that requires testing, analysis, and adjustment. However, if you do everything right, you can get the first real results in three months?

What does “results” mean? It means different things for different niches. Someone wants sales, someone wants recognition, and for someone, the main thing is to fill the database with potential customers. Is it possible to fully promote a business in three months? No, it’s not. But you can make people recognize you and make your marketing effective. All that matters is the right strategy and readiness to work.

Going online: no illusions and unreasonable expectations

Online promotion requires money and time. If you need it fast, you will have to invest in advertising, website, and content. If you don’t have a budget, the process will be delayed because you will have to do everything yourself: manage social media, write texts, and look for customers.

The first three months are testing. No strategy gives a 100% guaranteed result from day one. You will have to check which channels of customer acquisition work better, analyze the effectiveness of advertising, and understand which audience is really interested in your offer.

There will be mistakes. No business is immune to them. Even experienced entrepreneurs can launch ads to the wrong audience, create an inconvenient website, or formulate an offer poorly. It is important to keep going, to analyze, correct, and adjust the strategy quickly.

The main problem of many businesses is the expectation of an immediate effect and the refusal to change their approach if something doesn’t work. At the same time, flexibility and constant analysis help to avoid unnecessary costs and get results faster.

What changes can be seen after three months in digital?

Three months is not enough time to fully promote a business, but it is enough to get the first tangible changes:

1. The minimum result: recognition, first leads, and an audience test. Even if there are no sales, it is already clear how people react to the product, what questions they ask, and what they pay attention to.
2. A good result: a steady stream of inquiries and first sales. This means that the business is starting to work, marketing is having an effect, and advertising brings not just traffic but interested customers. Here it is important to build communication, process requests, and understand which channels give the best results.
3. The ideal option is when investments start to pay off and the business can be scaled up. This is possible if you do everything right from the very beginning: set up effective advertising, build a sales logic, and quickly adapt the strategy to real market demands.

So, it is indeed possible to get a working model in three months, but it requires coordinated work of marketing, advertising, content, and analytics. This requires a proven and experienced team.

Web Stork’s expert approach: quick results without mistakes

Web Stork builds business promotion so that three months are not just a test period, but bring real results. We don’t promise instant success, but we set clear KPIs and work so that each stage has a measurable effect. The main thing is not to be scattered, but to focus on what really works.

We don’t just launch a website or set up advertising separately but build a system where each channel reinforces the other. This allows us to minimize budget losses and get the effect faster.

The market is changing, so we don’t work by a template, but constantly analyze data and adjust our strategy. If something doesn’t produce the desired result, we fix it, test new options, and select more effective tools.

We do not prolong the process and do not promise the unattainable. We create a working system that allows you to assess the real potential of your online business in three months, start getting customers, and gradually reach a stable profit.

A business card website is a small web resource that contains basic information about a company, specialist, or service. It is designed to quickly and concisely present your business on the Internet, give potential customers an understanding of who you are, what you do, and how to contact you.

Many people believe that a high-quality website requires a long development process, but modern technologies allow you to create an effective and stylish business card website in just a week. The main thing is to choose the right structure, present information clearly and adapt the site.

What is a small business website and how does it work?

A business card website usually consists of one or more pages that contain key information:

• who you are and what you do
• what services or products you offer,
• how to contact you.

If your business is related to visual content, such as photography, design, or construction, it is important to add a portfolio with examples of your work.

For a business card website to work effectively, it must be user-friendly, fast, and responsive. It is important that it is displayed correctly on smartphones, as most users search for information via mobile devices. You also need to set up SEO optimization so that the site can be easily found in search engines.

Advantages of a business card website over a full-fledged website

First of all, it is the best solution for those who want to go online quickly without significant costs and complex development. It fulfills all the basic tasks of a web presence, but at the same time remains simple, affordable, and effective. Compared to a full-fledged multi-page website, a business card site has several key advantages:

1. Quick creation and launch. While a large website can take several months to develop, a small business site can be created in just a few days.
2. Minimal development and maintenance costs. Such a site is much cheaper for the customer because it has a simple structure, does not require complex integrations and special hosting.
3. Easy to manage and update content. The site owner can edit the text, add new contacts, and update information about services without the need to involve specialists.

If you are just starting your business or planning to launch a new service on the market, it doesn’t always make sense to invest in a large website right away. A small business website helps to assess the interest of potential customers, collect the first applications, test marketing strategies, and determine which features are really needed for scaling.

Turnkey business card website in 5 days — an effective solution from Web Stork

Web Stork uses proven methods and modern technologies to create a stylish, functional, and fast website. This is not a template solution, but an individual approach based on business needs.

To ensure fast development without loss of quality, we follow a well-established procedure:

1. We discuss business goals, select the optimal website structure, and define key blocks.
2. We use modern templates that can be easily adapted to your brand or develop a unique design.
3. We customize the platform, add content, and integrate the necessary elements (contacts, communication forms, social networks).
4. We adapt the website for mobile devices, check the loading speed, and test the correct operation of all elements.
5. We connect analytics, set up SEO, and help with the launch of advertising.

To create a website in a short time, we use modern CMS and builders that allow you to quickly customize the design, integrate feedback forms, maps, online chat, and social media buttons.

If you need a business card website quickly, contact Web Stork — we will help you implement the project in the shortest possible time.

Search engines have gotten smarter, competition has increased, and content quality requirements have reached unprecedented levels. Is your business ready for these changes?

In this article, we will tell you about the main SEO trends of 2025. You’ll learn how to adapt your site to the new algorithms, why user experience is more important than ever, and what strategies will help you stay visible in a world where search defines success.

New search engine algorithms

In 2025, search engines, particularly Google, are getting smarter than ever. Algorithms now don’t just evaluate keywords or links — they seek to understand how useful and relevant your site is to users.

Artificial intelligence analyzes content as if a human were doing it. It pays attention to text quality, site usability, how long users stay on the page, and even how often they return. No more bypassing the system with “black SEO” or technical tricks. If a site doesn’t provide real value, it won’t make it to the top.

Google is also actively rolling out updates that make it even harder to compete. One of the key ones is the development of an algorithm that takes into account the concept of E-E-A-T: Expertise, Experience, Authoritativeness and Trustworthiness. Search engines evaluate not only the content itself, but also the person who created it.

Algorithms have also become more demanding on page quality. Google takes into account Core Web Vitals: loading speed, visual stability, and interactivity. If your site loads slowly or is awkward to use, its search position will suffer.

Focus on the user: intents are the center of attention

Intent is the intention with which a user searches for information. For example, the query “buy sneakers” has a clear commercial intent, while “best running shoes” is research-oriented. Defining the intent helps you create content that doesn’t just answer the question, but also fully satisfies the user’s needs.

To understand those needs, you need to dive deeper into behavior analytics. Tools like Google Analytics or Hotjar allow you to see how users interact with your site: what pages they visit, how long they stay, and what elements they are most interested in.

Creating content that matches intents is a real art. If your audience is looking for answers to questions, your content should be expert and clear. If the query is shopping-related, it’s important to emphasize the value of your product or service. For informational queries, you need detailed guides or articles that solve the user’s problem.

Semantics and Keywords 2.0

In 2025, SEO is moving away from “overspamming” keywords. Algorithms value more the natural integration of keys into content that looks organic and meets real user needs.

Long-tail keywords are becoming the primary tool for precision targeting. They focus on specific intent, such as “discount black running shoes”.

Modern tools like SEMrush, Ahrefs or Google Keyword Planner not only allow you to find relevant keys, but also to analyze your competitors, optimizing your strategy.

Technical SEO: the foundation for success

Technical SEO remains critical to a website’s successful ranking. Search engines expect websites to not only look good, but also perform flawlessly from a technical standpoint.

Core Web Vitals have become a key indicator of website quality. These are three key metrics:

• Load Speed (Largest Contentful Paint, LCP). Users don’t want to wait, and sites that take more than 2-3 seconds to load lose ground.
• Page Stability (Cumulative Layout Shift, CLS). Elements on the page should stay in place while loading.
• Interactivity (First Input Delay, FID). The speed at which the site responds to user actions.

Mobile adaptability is another mandatory element. Most users access sites from mobile devices, so Google prioritizes sites that work correctly on any screen.

Don’t wait for your competitors to get ahead of you. Trust SEO promotion to the professionals at Web-Stork, and we’ll help your website meet all the modern requirements to stay on top.

Contextual advertising has been one of the most effective digital marketing tools for many years. It allows you to reach exactly the audience that is really interested in your product or service. But 2025 brings new challenges and opportunities. Technologies are evolving, and the approach to advertising customization is changing along with them.

What exactly is changing? From the integration of artificial intelligence to maximum personalization, modern contextual advertising is becoming smarter, faster, and closer to customers. How will these innovations affect business, and what do you need to know to stay competitive?

Artificial intelligence in contextual advertising

Previously, setting up campaigns required hours of analysis, keyword selection, and ad creation. Now, AI can do all of this faster, more accurately, and much more efficiently.

Automatic ad creation no longer seems like a fantasy. Algorithms study user behavior, analyze their queries, and generate texts that hit the mark. Keywords are selected automatically based on real audience queries, which allows you to make your ads as relevant as possible.

Real-time budget optimization is another breakthrough. AI constantly monitors the effectiveness of ads and decides which campaigns should be supported with additional budget and which ones should be cut. This means that every hryvnia or dollar invested works to the maximum.

Personalization of advertising: the client is in the spotlight

Every customer wants to be addressed directly, taking into account their needs, interests, and even mood. Thanks to data collection, this has become a reality.

Advertising that “speaks” to customers is now based on their behavior. The sites they visit, the queries they enter in search, or the products they add to their shopping cart are all used to create the most relevant ads possible.

Dynamic ads add even more features. Now, the content can change depending on who sees the ad. For example, if a user is looking for a new smartphone, they will be shown promotions for this particular product. If they are interested in traveling, the ad will offer them tickets or tours.

Personalized remarketing takes this to the next level. Instead of the banal “You forgot an item in your cart”, the customer receives a detailed offer: a discount on the selected product or recommendations of similar products.

Automation and simplification of settings

New tools allow even beginners to set up effective advertising in minutes. Interfaces are becoming clearer, and algorithms offer ready-made templates for various purposes: from increasing sales to driving traffic. All you need to do is set a few basic parameters, and the system will automatically select the optimal settings.

Automatic recommendations from advertising platforms have become a real godsend. The platforms analyze your campaigns in real time, offering ideas for improvement. For example, they can suggest changing the ad copy, adding new keywords, or changing the budget strategy to achieve better results.

Integration with CRM systems opens up new opportunities for targeting. Now, advertising can take into account information about customers: their previous purchases, interactions with your business, and even the stage of the life cycle.

Checklist: how to adapt campaigns to 2025 trends

To stay competitive in the world of digital advertising, you need to implement the latest approaches. Here’s a quick checklist to help you adapt your ad campaigns to the trends of 2025:

1. Automate ad creation, keyword research, and budget management.
2. Personalize your ads. Take into account user behavior, interests, and needs.
3. Use tools that analyze ad performance and automatically redirect funds to the most effective campaigns.
4. Connect your customer management system to advertising platforms to get access to more detailed audience data.
5. Use analytical tools to track audience behavior and analyze results.
6. Adapt to new standards of environmental friendliness and ethical data collection.

Do you want your ads to work at their best? Entrust the customization to Web-Stork professionals. We will help you implement all the latest technologies to get the best results.

Trends in web development are not just buzzwords or new gimmicks. They are becoming a powerful tool for increasing your business awareness, speeding up your website, and improving customer experience. People value innovation, but they value comfort even more. If your website meets their expectations, you are already one step ahead of the competition.

The year 2025 brings a lot of interesting things: from intelligent design to the integration of artificial intelligence into all aspects of websites. How will these trends change your business?

Innovative technologies

Web development is a constant pursuit of new solutions, and 2025 is no exception. Modern technologies open up new opportunities to attract customers and optimize website performance.

First of all, AI continues to change the approach to website development. Imagine that your website can automatically select colors, fonts, and components based on the preferences of your audience. Machine learning allows websites to analyze user behavior and offer them exactly the content they are looking for.

While chatbots are currently only answering simple questions, in 2025 they will become real assistants. Able to understand the context and communicate in a “human” way, they will be able not only to help but also to sell.

Web 3.0 and blockchain

Decentralization will become a key topic in web development.

Web 3.0 technology makes websites more independent of centralized servers, which increases their reliability and security. The use of cryptography helps to protect transactions and reduce the risk of information leakage. This is especially important for e-commerce sites and financial platforms.

5G and speed optimization

Speed has always been an important factor for the success of websites, but with the advent of 5G, the possibilities will reach a new level:

• With super-fast internet, it will be possible to add interactive content, such as live video or 3D visualizations, without compromising on download speeds.
• 5G will minimize waiting time for users, even when they are working with the heaviest applications or websites.

All of these innovations are aimed at making the interaction with websites even more convenient, secure, and efficient. If your business is ready to adapt to these technologies, you will not only meet your customers’ expectations, but also be able to pleasantly surprise them with new features.

Maximum adaptability

Today, people visit websites from a wide variety of devices, from smartphones to large-screen TVs.

Websites will automatically adjust to any screen size, providing a comfortable user experience without “sticking” in scaling.

Simple designs are not about poverty, but about style and convenience. A simple background, clear fonts, and easy navigation help users find the information they need quickly. The laconic design with white space between elements creates a sense of order and harmony.

In 2025, investments in high-quality design will be returned in the form of satisfied users who will be happy to return to your website.

Environmental friendliness in web design

Sustainability is becoming an important part of business strategy, and web design is no exception.

The simpler and cleaner the code, the fewer resources the site uses. This not only has a positive effect on loading speed, but also reduces energy consumption.

It may sound strange, but every time a website is viewed, it consumes electricity. Optimized websites work more efficiently, which means less environmental impact.

A simple design with fewer requirements for graphics and server resources also contributes to sustainability. This is a trend that not only attracts conscious customers, but also helps businesses save money.

New solutions open up many possibilities: improved user experience, faster access to information, environmental friendliness, and ease of use on any device. These innovations allow you not only to meet customer expectations, but to exceed them.

Are you planning to update your website? Don’t hesitate to contact Web-Stork! We know how to make your website modern, user-friendly, and ready for challenges

Artificial intelligence is changing the way we think about how websites are built. What used to take weeks or even months of hard work by designers and developers can now be done in a matter of hours. AI has learned to automatically generate designs, tailor content to the needs of each user, and analyze data to make websites more efficient.

For businesses, this is not just a convenience but a strategic advantage. Websites built with AI adapt to the market faster, offer a unique customer experience, and help save resources.

AI opportunities in web development

Artificial intelligence opens up a lot of cool opportunities for website development. Now everything can be done faster, smarter, and with a greater focus on user needs.

Process automation

AI allows you to quickly create designs and generate code. Here are some popular tools that have already become a must-have in web development:

• Wix ADI (Artificial Design Intelligence). This platform creates a website based on your input. You just choose a topic, enter the name of your business, and get a ready-made result.
• Figma + Anima. Integration allows you to automatically generate code from your layouts.
• GitHub Copilot. AI that helps you write code right in your editor. Just enter a query, and it tells you how best to implement it.

AI also optimizes SEO. For example, SurferSEO analyzes keywords and the structure of your website to help you rank higher in search engines.

Personalization for users

AI makes websites as convenient as possible for each visitor:

• Segment. A platform that collects data on user behavior and allows to personalize the experience for each client. For example, it can show individualized recommendations or offer promotions that match interests.
• Dynamic Yield. An ideal tool for content personalization. This platform automatically changes the structure of the page depending on the user’s interests, for example, based on his previous views or purchases.
• ManyChat. A tool for creating intelligent chatbots that do not just answer questions but help customers find the right product or service.

Data analysis

AI not only observes how users interact with the website but also draws conclusions for improvement.

• Hotjar is a tool that shows how users interact with your website through heatmaps and activity records.
• Google Analytics 4 (GA4) is the latest version of Google analytics that uses AI to make predictions about your customers’ behavior.
• Crazy Egg allows you to visualize user actions, analyze clicks, scrolls, and the most popular areas on your website pages.

By using these platforms, you can not only save time and resources but also provide customers with the best experience of interacting with your brand.

Business benefits

Artificial intelligence provides businesses with a number of important advantages that make the process of creating and managing websites easier and more efficient:

1. AI automates routine tasks, such as creating design, code, or analytics, reducing the need for time-consuming manual work.
2. Websites become personalized, adapting to the needs of each user, making interaction more comfortable and effective.
3. Optimized code, reduced resources, and fast loading provide a positive experience for visitors.
4. AI studies user behavior, identifies the strengths and weaknesses of the website, and suggests ways to improve it.
5. Automation of processes and minimization of the involvement of additional specialists reduce the cost of creating and maintaining a website.
6. Artificial intelligence can easily integrate new technologies and trends, allowing a website to stay up-to-date without large investments.

Artificial intelligence is no longer the future, it is the present, which opens up huge opportunities for businesses. Ignoring these technologies means being left behind. This is a step that not only simplifies your operations but also creates a competitive advantage.

Ready to change your business? Choose Web-Stork to implement AI solutions. We’re here to help.