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B2B Website & SEO for Roof Tek

Roof Tek is a B2B company specializing in roofing works for commercial and industrial facilities in Belgium and other European countries. Its core audience includes developers, construction companies, architectural firms, and business clients who value technical expertise, compliance with standards, and contractor reliability.

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Initial Situation

 

At the start of the project, the company lacked a structured online tool that could:

  • properly present B2B services and technical expertise;

  • serve as an entry point for international inquiries;

  • support SEO promotion across European markets.

The website did not function as a sales tool and did not meet the expectations of a B2B audience with a long decision-making cycle.

Project Goals

 

Business goals

  • Create a professional B2B website that highlights the company’s scale and expertise.

  • Increase trust among developers and corporate clients.

  • Build a platform for attracting international inquiries.

 

SEO goals

  • Establish an SEO structure for promotion across multiple European markets.

  • Optimize the website for B2B search queries with a focus on services and technical solutions.

  • Gradually increase organic visibility in search engines.

Our Approach

 

The project was delivered as a full-cycle solution: from design to SEO strategy, taking into account the specifics of the B2B market.

1. Design & Development on Webflow

 

  • Designed a modern, well-structured interface tailored to a B2B audience.

  • Implemented the website on Webflow to ensure flexibility, speed, and scalability.

  • Carefully structured information flow: services, processes, technical advantages, and case studies.

  • Ensured full responsiveness across all devices.

 

2. Website Content

 

  • Fully populated the website with content demonstrating the company’s expertise.

  • Described services with a strong focus on technical details and industry standards.

  • Structured information for clear and efficient perception by B2B clients.

 

3. SEO Implementation

 

  • Developed an SEO strategy for B2B and international markets.

  • Conducted keyword research focused on commercial and technical queries.

  • Implemented on-page and technical SEO: structure, headings, meta tags, performance, mobile-first.

  • Ongoing SEO support to increase organic visibility and ensure stable traffic growth.

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A fully functional B2B website aligned with corporate audience expectations. The website is actively used as a presentation and credibility tool for international partners.

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A solid SEO foundation established for future organic growth in European markets.

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Increased brand trust through professional presentation and structured content.

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