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Digital Ecosystem for Matthew Wine & Spirit Academy

Matthew Wine & Spirit Academy is a Ukrainian academy specializing in professional education for sommeliers and enthusiasts of wine and spirits. The academy offers courses with both practical and theoretical components, targeting industry professionals as well as private learners.

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Project Context

 

The client needed more than just a website — a full-scale digital platform that would:

  • sell educational products online;

  • provide convenient access to learning materials;

  • build a strong academy brand;

  • scale without relying on third-party services.

The project was delivered turnkey — from branding to SEO and learning process automation.

Project Goals

 

Business goals

  • Launch online sales of courses and products.

  • Create a unified system for interaction with students.

  • Build a recognizable educational brand.

 

Marketing & SEO goals

  • Develop the website as the primary student acquisition channel.

  • Launch SEO promotion in the education and wine culture niche.

  • Ensure stable long-term organic traffic growth.м

Our Approach

 

The project was implemented as a comprehensive digital ecosystem consisting of several interconnected components.

1. Branding & Visual Identity

 

  • Developed the company’s branding from scratch: style, color palette, typography.

  • Created a visual identity aligned with a premium educational product.

  • Ensured a consistent visual style across the website and digital channels.

 

2. Website Design & Development on WordPress

 

  • Built a WordPress website with full eCommerce functionality.

  • Implemented online sales of courses and related products.

  • Designed a clear user journey: from course discovery to payment.

  • Ensured responsiveness and ease of use across all devices.

 

3. Telegram Learning Bot

 

  • Developed a Telegram bot for convenient course delivery.

  • Automated access to learning materials and student communication.

  • Increased engagement and improved the learning experience.

 

4. SEO Support

 

  • Conducted keyword research in the educational course niche.

  • Optimized course pages, product pages, and informational sections.

  • Implemented on-page and technical SEO.

  • Launched long-term SEO promotion to drive organic traffic.

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A fully functional online platform for selling and delivering courses was launched. A strong educational brand with a recognizable visual identity was created. The website became the main sales and communication channel with students.

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A solid SEO foundation ensures stable organic growth.

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Automation of the learning process reduced manual work and improved user convenience.

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