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Website Development & SEO для Profi Solar

Profi Solar is a Germany-based company specializing in the installation of solar panels for private households and businesses. The company operates in two segments — B2C and B2B — offering solutions focused on energy efficiency, cost reduction, and sustainable development.

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Project Context

 

At the start of the project, the client needed a website that would:

  • work equally effectively for two different audiences — private customers and businesses;

  • explain a complex technical product in clear and accessible language;

  • build trust in the highly competitive German market;

  • serve as a foundation for SEO growth and organic lead generation.

 

Project Goals

 

Business goals

  • Create a website as the primary customer acquisition tool.

  • Clearly separate B2B and B2C segments within the site structure.

  • Increase brand trust and highlight the company’s expertise.

 

SEO goals

  • Build an SEO structure for two distinct audience segments.

  • Launch organic traffic in the highly competitive renewable energy niche.

  • Establish a foundation for stable, long-term growth.

Our Approach

 

The project was delivered as a comprehensive solution, taking into account market specifics and product complexity.

1. Design & Development on WordPress

 

  • Developed a modern design with a focus on technology and sustainability.

  • Built the website on WordPress with scalability in mind.

  • Designed separate page structures for B2B and B2C audiences.

  • Ensured full responsiveness and intuitive navigation.

 

2. Content Creation & Website Population

 

  • Fully populated the website with content: service pages, informational sections, and process explanations.

  • Explained complex technical solutions in simple, user-friendly language.

  • Created content that both educates and converts potential customers.

 

3. SEO Support

 

  • Conducted keyword research for both B2B and B2C segments.

  • Implemented on-page and technical SEO: headings, meta tags, structure, and performance.

  • Optimized content for commercial and informational search queries.

  • Continued SEO efforts to increase organic traffic and lead generation.

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A fully functional website serving two distinct target audiences. The website is used as the primary channel for presenting the company and its solutions.

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A strong SEO foundation established for stable organic growth in Germany.

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Increased brand trust through professional design and high-quality content.

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