Website Redesign & SEO for Global Bouw
Global Bouw is a company specializing in residential and commercial renovation projects in the Netherlands. Before the start of our collaboration, the main flow of clients came through referrals, while the online channel was almost non-functional.
Project Challenges
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The website was outdated and did not reflect the company’s professionalism.
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Limited visibility in search engines, resulting in minimal organic traffic.
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Leads came exclusively from word-of-mouth, which hindered business growth and scalability.
Goals
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Create a modern website that genuinely supports business growth.
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Attract new clients through organic search, reducing dependence on referrals.
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Increase brand awareness and strengthen authority within the region.
Our Approach
1. Design & Development
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Complete website redesign on the Wix platform with a strong focus on user experience.
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Creation of new pages: portfolio, services, and service areas.
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Optimization of site structure and navigation to improve visitor-to-client conversion rates.
2. SEO & Content
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Full SEO optimization of the website: headings, meta tags, and internal linking.
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Creation of high-quality content for service and portfolio pages aligned with user search intent.
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Technical optimization: page speed, mobile responsiveness, and schema markup.
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Link building: acquiring relevant external backlinks to increase website authority.
The website began generating inquiries and new clients organically, without advertising, within a few months.
Organic SEO delivered a stable flow of targeted traffic.
A modern website with up-to-date content increased user trust and strengthened the brand’s professional image.
Dedicated portfolio and service pages improved relevance to user queries and significantly increased conversion rates.