Website Redesign & SEO for Grand Renovation
Grand Renovation is a company specializing in renovation and reconstruction of residential and commercial properties in the Netherlands. The primary goal of the business is to provide high-quality renovation services with guarantees on work and materials, while building trust among clients in the region.
Challenges & Problems
Before starting our cooperation, the client faced a number of issues:
- An outdated, non-responsive website that did not reflect the company’s modern image.
- Lack of systematic SEO — the website did not generate organic traffic.
- Zero number of leads from online channels, which limited business growth.
Project Goals
We set clear objectives that combined business goals with a digital strategy:
Business Goals
- Attract high-quality leads for renovation projects.
- Scale the business and increase regional brand awareness.
- Build stronger brand trust through a modern online presence.
SEO Goals
- Launch organic website traffic without paid advertising.
- Optimize pages for local and industry-specific queries.
- Prepare content to attract potential clients and increase conversions.
Our Approach
We applied a comprehensive approach combining design, development, and SEO to achieve both fast and long-term results.
1. Redesign & Development
- Completely redesigned the website according to modern UX/UI standards.
- Built a fully responsive structure for desktop and mobile devices.
- Optimized page loading speed and implemented user-friendly navigation.
2. SEO Strategy
- Keyword analysis: regional and niche search queries.
- On-page SEO: optimization of titles, meta tags, internal linking, and page structure.
- Technical SEO: speed optimization, mobile readiness, sitemap, schema markup.
- Content: creation and optimization of texts highlighting renovation expertise.
- Local SEO: managing Google Business Profile for regional promotion.
3. Google Business Management
- Account setup to improve local visibility.
- Publishing updates and relevant services.
- Collecting and managing customer reviews to build trust.
Results After 3 months of website and SEO work, the Grand Renovation project achieved the following:
Organic inquiries started coming in without advertising by the third month.
Increase in both quantity and quality of leads from the website.
A modern, attractive, and functional website that reflects the company’s professional image. First profits and revenue generated directly from the website as an online channel.
A content-rich platform that keeps users engaged.