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Vadym Gakalo

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Founder of the IT company Web Stork

Management Marketing Development
Hello! Since 2017, I have been immersed in the world of IT, and every new project for me is not just work but an opportunity to create something truly impressive. I founded the IT company Web Stork, which has become my platform for implementing innovative ideas in website development for businesses, startups, and entrepreneurs. My experience helps me deeply understand clients' needs and turn their desires into effective digital solutions.

My passion for marketing has led me to significant achievements in this field. As the marketing director of the confectionery company Nasoloda, I have led a team of talented specialists for over 5 years, implementing strategic marketing and annually increasing sales by 10-15%. We developed vibrant marketing campaigns, participated in leading exhibitions, and opened new sales channels.

I am fluent in Ukrainian, Russian, and English. I also have basic knowledge of German, Dutch, Polish, and Belarusian, which allows me to collaborate effectively with international partners.

Education:

The Hague University of Applied Sciences – International Business Management Studies 
September 2015 – February 2022 
- Received a propaedeutic diploma 
- Successfully completed courses in full marketing (4 levels), sales and online sales, economics (3 levels), statistics (2 levels), accounting (4 levels), finance (2 levels), management, business communications, business law, logistics and operations management, human resource management, business ethics 
- Studied through integrated projects with a practical approach 


California Lutheran University – Exchange Program 
January 2018 – May 2018 
- Specialization in Business 
- Successfully completed courses in entertainment marketing, communications for managers, public speaking, and theories and practices of leadership 


The Hague University of Applied Sciences – Minor in Advanced Topics in Logistics and Operations Management 
September 2017 – May 2017 
University College Dublin
September 2014 – July 2015 
- Bachelor of Commerce 
- Received a propaedeutic diploma 
- Successfully completed courses in marketing, sales, economics, business mathematics, accounting, finance, management, business communications, business law, logistics, and strategic management 
- Studied through integrated projects with a practical approach 

Web Stork is a company that accompanies its clients at every stage of their online presence. We provide a full range of services: from creating a strategy and managing social media to developing corporate identity, logos, color schemes, and brand books. We work with the design and creation of marketing materials so that every business can express itself clearly. Then we develop modern websites tailored to the client's business goals and provide further support, including setting up and optimizing targeted advertising.
Our approach covers all aspects of online presence: from idea to launch, from the first posts on social media to the creation and maintenance of a full-fledged website. We accompany the client at every stage to ensure an effective and efficient business development strategy in the digital world.
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Our team

We would like to introduce you to our team that will help you with the management, design, development and SEO support of your websites.

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            SMM, from 750€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 13 posts
            – 12 stories

            SMM, from 600€

            – Sms+ targeting
            – Creation of a visual
            – Writing a content plan
            – Writing a promotion strategy for your business
            – Setting up a target
            – Maintenance of the page
            – 9 posts
            – 18 stories

            SMM, from 400€

            – Creation of a visual
            – Writing a content plan -Writing a strategy
            – 5 posts
            – 14 stories
            Per month

            SEO, from 600€

            – Includes everything from the previous packages +.

            – Full website management with a focus on results.
            – Constant analysis and correction of the promotion strategy.
            – Suggestions for improvement.
            – Purchase of quality links to increase authority.
            – Reporting: regular reports on results and work performed.

            SEO, from 500€

            – Includes everything from the previous package +.
            – News content: Regular updates to the news section.
            – Article writing: Creating content that improves SEO.
            – SEO promotion**:
            – Analysis of the site and competitors.
            – Compilation of the semantic core.
            – Keyword research and position monitoring.

            SEO, from 400€


            – SEO support: Monitoring and adjusting the main parameters of the website.
            – Support: Regular consultations and recommendations: Ensuring the stable operation of the website.
            – Testing: Checking the functionality and loading speed.
            – Error correction: Troubleshooting technical issues.
            – Content filling: Adding basic texts for optimisation.

            Rebranding, from 750€

            – Analyse van het huidige merk
            Beoordeling van sterke en zwakke punten, concurrentieomgeving.

            – Merkstrategie
            Definiëren van nieuwe doelen, missie en waarden.

            – Bijwerken logo
            Ontwikkeling van een nieuw of bijgewerkt logo in lijn met de nieuwe strategie.

            – Kleurenpalet en typografie
            Selecteren van nieuwe kleuren en lettertypes om een frisse look te creëren.

            – Grafische elementen
            Ontwikkeling van nieuwe visuele componenten (pictogrammen, patronen).

            – Het merkboek bijwerken
            Het creëren of bijwerken van merkdocumentatie.

            – Communicatiestrategie
            Ontwikkeling van nieuwe benaderingen voor marketing en communicatie.

            1 Implementatie

            Brand book, from 375€

            A brand book is a comprehensive document that contains all the elements of your brand and ensures its consistency in communications.

             

            – Brand analysis
            In-depth research of your business, target audience and competitors.

            – Defining your mission and values
            Formulation of the basic principles of your brand.

            – Logo and usage options
            Documentation on how to use the logo, colours and fonts.

            – Colour palette
            Primary and secondary colours with codes for print and web.

            – Typography
            Recommended fonts for use in communications.

            – Graphic elements
            Icons, patterns and other visual elements.

            – Tone of communication
            Recommendations on the style and tone of writing texts.

            – Examples of application
            Visualisations of how brand elements look on different media (business cards, packaging, advertising, etc.).

            – Update and support
            Possibility of further updating the brand book as needed.

            Logo, from 350€

            – Brand analysis
            Research of your business and target audience.

            – Briefing
            Gathering information about your wishes and ideas.

            – Logo concepts
            Creation of 3-5 initial sketches for selection.

            – Choosing a style
            Selection of colours, fonts and graphic elements.

            – Finalisation of the logo
            Approval of the selected version and making corrections.

            – Delivery of files
            Provision of the logo in various formats (vector, raster) for print and web.

            – Guidelines for use
            Recommendations on how to use the logo in different media.

             

            Commercial, from 3750€

            Commercial website with a large volume, from €10,000
            Development of large-scale web resources for businesses that require a complex structure and a large amount of content. Ideal for online stores, corporate websites and services with advanced functionality.

             

            – In-depth market and competitor analysis
            – Briefing and website development strategy
            – Development of a technical task taking into account complex functionality
            – Prototyping of more than 20 pages
            – Individual design with your brand in mind
            – Development of a complex structure and integration with CRM/ERP
            – Filling with a large amount of content (products, articles, news)
            – Functionality testing and SEO optimisation
            – Support and launch of the site

             

            Features:
            – High performance for large amounts of data.
            – Support for online stores, complex services and integrations.
            – Advanced functionality for business.

            Multi-page, from 2250€

            Multi-page website, from 3500€
            – Market and competitor analysis
            – Briefing
            – Writing a technical task
            – Prototype up to 15 pages
            – Website design and development
            – Filling with content
            – Testing and delivery of the site

             

            What is the difference from a landing page?
            – Number of pages: several pages for different sections.
            – Purpose: for companies with a wide range of products or complex services.
            – Content volume: more space for detailed information, blog, news, etc.

            Landing page, from 1125€

            – Study of the target audience, competitors
            – sending a brief
            – writing the technical specifications
            – approval with the client
            – selection of colours and fonts
            – creation of a landing page prototype up to 10 blocks + blog
            – creation of website design according to the prototype
            – site development
            – filling with content
            – testing and fixing bugs
            – delivery of the site to the client